As RelEVE, Inc., the maker of the innovative feminine hygiene product, Instead, continues to leap forward in the new millennium in a continual effort to redefine its business goals and establish itself as a forerunner in the industry, the need to understand the ground rules of competing in the modern marketplace remains paramount. With technology evolving almost daily to fit the demands of a customer-oriented marketplace, the management at RelEVE almost from its infancy in 1996 recognized the importance of capitalizing on pioneering approaches in software and hardware systems to propel their flagship product into emerging media venues such as the internet. Their current business philosophy includes a methodical and financially-calculated decision to transform a fairly sizable proportion of operations into a virtual enterprise via the net to mitigate costs, streamline departmental functions, improve time-management and enhance overall productivity. Cindy Bowing, Assistant Director of Marketing and Telecommunications, recently provided fascinating insights in to RelEVE's efforts to coordinate and implement these crucial changes while encumbered by substantial debt servicing and limited capital resources, as well as highlighting key issues currently troubling the fledgling company. This brief essay will limit itself to her areas of concern and responsibility and offer technological suggestions we feel may be helpful in targeting these problems with a view toward rapid expansion in e-commerce.
